Another use of VIPP which is gaining in popularity is the participatory planning of storylines for both written and audiovisual work. These techniques can be used in training of creative talent and in planning stories, storyboards and scripts in professional work. Stories developed with entertainment education (EE) objectives are different from general stories produced for the sole purpose of entertaining the audience. An EE story's main objective is to educate while entertaining. As a result, it is embedded in social or cultural practices or norms, addresses social concerns or problems and offers realistic solutions. To take these factors into context, in addition to thorough audience research, ideas and experiences are required from various kinds of stakeholders in the process of development – programmers, researchers, writers, and artists, as well as representatives of audiences. The use of VIPP for EE approaches has proven to be effective. A systematic use of methods is required to generate ideas in a logical way and to maximize creative expression.

Although writing is often viewed as a creative, individual endeavour, bringing together of a number of people for the creation of a story can lead to excellent results. One person may spark another's imagination, vastly improving his or her input. Development films and videos which are often linear and wordy creations that bore audiences with their pre-cooked format and messages, can be turned into entertaining vehicles for education when more than one mind is applied to their creation through the use of VIPP cards and boards.