"This book provides the best synthesis to date of social marketing and social mobilization theory and practice in international development. To my knowledge, no other source provides such a comprehensive review backed-up by extremely useful bibliograp hies as well as project data from major development sectors--health, population, nutrition, AIDS prevention, etc. It is of broad interest to various categories of readers: aid agency officials, frontline communication/development planners and particularly academics seeking a "real-world" summary of experiences in specialized seminars and training programs."

John K. Mayo,
Learning Systems Institute,
Centre for International Studies, Florida State University.

"This book is the best discussion of social marketing in development
that I have seen."

Everett Rogers

"It is a landmark in development communication thinking."

The late James P. Grant,
former Executive Director, UNICEF